Considered offers and promotions all those activities which attempt to increase sales or to publicize a product by reducing the price, the delivery of any gift or achieve some other benefit by the end user.

The conditions in which they can perform activities of this nature and the requirements for items or services subject to the promotion or similar are regulated by law.

Specials

It's called supply and decrease the price of a product. Usually this term is used more generally to refer to any activity that improves the price and / or conditions of purchase for the final consumer.

It is a widely used advertising claim, however, is often accompanied by specifications in small print that it is advisable to know before buying the product or service.

Promotions

The term refers to promoting the improvement of conditions of sale. As stipulated by law, articles or services promotion can not be damaged or be of lower quality than those sold in the form of hands.

Sale gifts

It is known colloquially as promotion and is cheaper to give away or offer certain items or services for the purchase of other specified in the advertisement.

The delivery can be immediate or be subject to the conclusion of a lot before a notary, but under no circumstances acceptance of the gift may condition the purchase of a second article.

Deals

It consists of reducing the price of items in perfect condition. They must be prior to the sale in the same institution and not to have suffered any damage.

There are two periods of the year rebates: one at Christmas and one in summer. Its duration can range between one week and two months, but always between the dates specified by each autonomous region.

Balances

It involves selling products damaged or have fallen into disuse at a price significantly lower. In order to be considered balance products must belong to the dealer for at least six months.

This activity should be announced as such or as "selling remnants." On the other hand, if the products subject to discount suffer any damage it should be noted accordingly.

Liquidation

It involves the sale of products at a lower price in order to exhaust stockpiles. Only in special cases is given by a court order or decision by the trader if you are going to close the establishment, change or similar business.

These periods should not exceed three months, unless the reason is the definitive closure, in which case the period can be extended by one year.

Legislation for the retail industry

The offers and promotions in stores and shops must adhere to the Law 7 / 1996 of January 15, Management retailing. The user has the right to bring a claim if it detects a breach of the provisions of the legislation.

The most relevant standards that must adhere to the various offers and promotions are as follows:

·  Each establishment can freely set the price, because there is the law of free competition. In special circumstances or in the case of commodities, the government reserves the right to fix prices or set limits on them.

·  In ads published shops or expose these activities, should indicate the time period in which discounts, promotions or other valid.

·  If the activity is the reduction of prices, product labels must state the former and current price.

·  For an establishment may announce similar discounts or in general, promotion or discount should apply at least half of the items or services that are for saleIf not, shall specify the products subject to special offer.

·  If trade or establishment were for sale items or services subject to discounts and other promotional outside, they should be identified and separated conveniently for no confusion.

Worth noting

The National Consumer Institute (INC) is an agency under the Ministry of Health and Consumer Affairs, which is responsible for ensuring consumers' rights.

For all claims related to telecommunications services, has created an Office of attention to user telecommunications.

Remarks

Provided that the promotion is a gift it must be delivered before three months or a lesser term, if it provides for the autonomous region. The time begins to run on the time the user or client meets all the requirements.

In the case of sweepstakes before a notary, it is considered that the consumer qualifies when it has been graced with the award, unless on the basis of the draw containing other provisions.